About Us
GEN BOYA: Where 65 Years of Experience Meets Innovation
Who We Are
Gen Boya is a well-established company in the paint industry, known for over half a century of expertise and a strong brand perception. Founded in Istanbul, our company has earned a solid position in the industry by prioritizing quality and customer satisfaction.
Sectors We Serve
-
Decorative Paints
-
Industrial Paints
-
Floor Coatings
-
Marine Coatings
Key Features of Our Company
-
65 years of established experience
-
Over 1,000 sales points
-
A brand built on quality and trust
Our Vision
We are committed to becoming the most innovative and reliable brand in the sector. Our primary goal is to provide sustainable service to our customers and to continuously improve our business.
Our Mission & Values
Our mission is to become a value-adding solution partner by emphasizing unconditional customer satisfaction and quality. Our core values include brand reliability, high product quality, sustainable service, and a strong sense of value.
Our Target Audience: The Gen Boya Assurance Across Wide Geographies
At Gen Boya, we are proud to be a trusted and recognized brand not only in Turkey but also in international markets. Our specialized paints for the construction and industrial sectors, as well as marine coatings, appeal to a broad customer base across the globe.
Why Choose Us?
Our specially developed high-standard paints are designed to meet industry demands and exceed customer expectations. From east to west and north to south of Turkey, and abroad, we offer tailored solutions backed by Gen Boya quality and assurance.
A Preferred Brand with Over 300 Product Types
We have become a widely preferred brand by developing over 300 product types that cater to diverse industry needs. Each of our products is carefully designed to meet different requirements and provide optimal solutions to our customers.
Trust and Quality That Cross Borders
From construction to various branches of industry, our solutions not only meet customer needs but also set the standard as a strong national brand. Our high quality and reliability—offered both domestically and internationally—are what make Gen Boya a preferred choice.
Company Highlights
-
We lead in innovation
-
High production capacity
-
A broad product range for every sector
Our Facilities
Our facilities located in Tuzla Chemical Industrialists Organized Industrial Zone reflect our 65 years of expertise and high production capacity, pushing the quality of our work forward every day.
Our Position in the Sector
We value qualified projects and long-term collaborations. With our commitment to quality, broad product portfolio, and earned trust, we continue our journey with confidence.
Marching into the Future
At Gen Boya, we aim to maintain our leading position in the sector with our customer satisfaction approach, strong financial standing, and dedication to excellence. We continue to lead the industry with our high quality, strong brand image, and commitment to an innovation-driven future.
Gen Boya: A Commitment to a Colorful Tomorrow
Being the best in the industry means anticipating the needs of both today's customers and future generations. At Gen Boya, we don’t just produce paint—we make a promise to the future. Our colors are designed not only to beautify surfaces but also to make tomorrow's world more livable.
Sustainability Principles
Our commitment to an innovation-shaped future is deeply intertwined with sustainability. Gen Boya is determined to minimize environmental impact, use resources efficiently, and fulfill its social responsibilities by embedding sustainability principles into our core philosophy.
Stepping Toward a Colorful Future
We take a step forward with our colors for the world of tomorrow. With our superior quality, strong brand reputation, and commitment to sustainability, we continue to lead the industry while leaving a positive legacy for our environment and future generations. At Gen Boya, we take pride in contributing to a more colorful and sustainable future with every brushstroke.